Nora by Wayfair Sleep

Art Direction / Brand Identity

I spearheaded the art direction, revitalized branding, and crafted marketing collateral for Nora, an exclusive Wayfair brand offering a collection of sleeping essentials. Although the product lineup and brand were in place, it required a fresh brand perspective, including identity elements, packaging design, and photography for its first multi-channel campaign and Nora Hybrid launch. Our team developed a unified brand platform, enhanced web experience, and compelling marketing materials to amplify Nora's presence.